The brief: transform a static 5,000 square foot trade show booth into an interactive brand experience that generates dwell time, captures leads, and produces social content. DigiGroup Creative delivered a fully integrated activation system — interactive digital touchpoints, photo moments powered by DigiBooths, a real-time engagement leaderboard driven by DigiConnect, and full AV production by DigiGroup Entertainment.
The result was a booth that felt like an experience destination, not a vendor display. Average attendee dwell time increased from 90 seconds to over 6 minutes. 4,200 leads captured. 18,000 pieces of branded content generated and distributed within 48 hours.